With the explosion of big data and rapid progress of analytics and IoT, consistency of referencing and applying high-quality master data has become crucial. MDM should be an essential part of any company’s data strategy, as well as one of the core missions for C-Suites and Executives, and should be forward-looking with long-term commitment.


In other words, MDM needs to be treated as an investment, which will pay off in the long run and establish a solid foundation for a company’s growth and profitability.