Master Data Management is the foundation for organizational success and the principles presented in this article are the core to that advancement. With a good MDM program companies can increase customer satisfaction and significantly decrease the time spent searching for data. In order to drive Master Data Management adoption, companies should view MDM as a journey and not a single destination, with a consumption-centric approach. This means to define who needs master data, what data they need, and when they need it. To succeed, it is also important to have a strong governance program in place, and a solution that is tailored for the company`s specific needs.