There is a collective understanding that there is a Data Quality problem, but the response is often learning to live with it. Thirty percent of our data is unusable in its current form, and the solution for many companies is to discard it and use what is left to make a decision. Instead, with the right strategies, companies can better manage and use the data for better decision-making. Firstly, it is important to approach the data problem proactively, so that you can get a better data set, reduce downstream problems, and find effective solutions you can implement broadly. Second, you need to get everyone involved with the company’s success to adhere to these implemented standards. Decide what you’re trying to accomplish, and think of it as an organization-wide effort. By putting these Data Quality strategies to work your company will be able to manage and use data more efficiently and improve the experiences delivered to the users, which is foundational for continuous growth.