High quality data decreases the risk of poor business decisions and enhances confidence in your data, but what does it cost you to not maintain your data and let it decay? Among the hidden costs of poor data quality and outdated customer data is wasted time, missed opportunities, inaccurate reports and a suffering RIO. Mistakes that are repeatedly made might also weaken a brand's reputation as well as the relationship with the customers. Read the article on how to eliminate these hidden costs.