The impact poor data quality has on your customers' experience cannot be overstated. It extends far beyond being a minor issue and can cause significant harm to your business. When your data is of low quality, it directly impacts your customer relations, analytics, and decision-making processes, ultimately leading to lower business performance. 

One of the major consequences of poor data quality is its damaging effect on customer relationships. Imagine that your data contains inaccuracies or is incomplete. This can have a huge impact on how your customers perceive your business. For instance, if email communications contain missing or incorrect details, it can make your customers feel undervalued or look at your brand as unprofessional. Poor data quality can also be shown in missing or outdated information, undelivered messages, or duplicate communications. These repeated errors not only damage your reputation but also create dissatisfaction among your customer base, leaving your customers with a negative impression of your brand and potentially resulting in a loss of profits. 

By prioritising data quality, you can improve your customer relations and sales forecasts, and optimise your business value. Accurate data ensures personalised interactions and tailored services, resulting in more pleasant customer experiences. Additionally, reliable data enhances your business intelligence and decision-making processes, enabling you to make informed choices that drive growth and success.

This is where Sesam Talk comes in to help. Sesam Talk offers a fully automated data synchronisation service that enables seamless communication between your systems, elevating data quality and eliminating friction and frustration. With Sesam Talk, important data is readily available to those who need it, while still maintaining data security. The smooth data synchronisation between different systems ensures a seamless and consistent experience for customers using your SaaS solution, providing them with accurate and up-to-date data across different touchpoints. This, in turn, leads to improved customer satisfaction and loyalty, as your customers benefit from accurate and reliable data throughout their interactions with your business.

By recognising the importance of data quality and using Sesam Talk, you can enhance both your customer satisfaction and business value. Sesam Talk ensures that your systems communicate effectively, elevates data quality, and provides accurate and up-to-date data to your customers across various touchpoints. With Sesam Talk taking care of your data synchronisation, you can focus on your core tasks, minimise errors, and ultimately deliver an improved customer experience.

If you are curious to read more about our product and how it can benefit your business, you can click here!